I’m an associate creative director, copywriter, and creative leader. In a former life, I was a magazine writer and editor.
I’ve concepted and written campaigns and creative for some of the nation’s top healthcare systems (University of Michigan / Michigan Medicine and Indiana University Health) and most well-known brands (Bloomin’ Brands, LG, Marriott, Transamerica, and Blue Cross Blue Shield, among others).
Before I got into advertising, I was the Managing Editor at Rookie, a website, book series, and podcast for and by teenagers. At Rookie, I mentored talented young writers, artists, illustrators, photographers, and editors to make stories beloved by teens and adults alike—something I still love best.
Earlier, I was a senior editor at Chicago magazine and have written and edited for Hearst’s Sweet, Crain’s Chicago Business, Vox’s Racked, and many more publications, big and small.
I’m a proud member of board of directors for ACRE, a nonprofit residency and exhibitions cooperative for emerging artists in Chicago and the Driftless Area of Wisconsin.
You can find me driftin’ along the shores of Lake Michigan, where I live and work.
CONTACT // lena@lenasinger.com